re-act is rel‑ease’s intelligent business module. It builds profiles of your business, products, pages and events, then brings together ideas, relevant news, trends, competitor activity and customer insights to suggest what to promote next. You can review an idea, choose what’s worth pursuing and develop it into a project.

re-act helps you see what your business has to promote right now. It builds concise profiles of your business, products, events and web pages, then turns those details into ideas you can assess quickly. Imagine you run a training company with a course starting next month: re-act could bring that course to the front of your attention, suggest an angle for a particular audience, and help you develop the idea into a project. If you manage several locations through re-group, each location can have its own profile, so a local opportunity is based on that location’s offer rather than the parent company’s details.

It also helps you respond to what is happening beyond your business. With news awareness and latest trends enabled, re-act can look for stories or social trends relevant to what you sell and suggest a useful way to respond. Competitor focus lets you follow other companies’ websites and social channels, see how their activity changes, and consider what might work for you. For example, if a competing venue begins promoting weekday workshops while your midweek bookings are quiet, re-act could surface that pattern and pitch a workshop idea suited to your venue. You decide whether it is worth pursuing.

re-act can help you improve an offer before you spend time promoting it. Its best-practice guidance looks at what customers praise and complain about in similar products or services, giving you practical points to check against your own. A holiday business, for instance, might discover that guests consistently value clear arrival instructions but often complain about unclear extra charges. That insight could shape both the booking page and the guest experience. Alongside those findings, re-act can surface relevant compliance considerations and suggest rel‑ease tools that may help you act on an idea, with examples tailored to your business.